THE GLASS IRIS

Complete Branding

 The Glass Iris was an extensive branding project for a fabricated heavy-metal music venue based out of the Twin Cities, Minneapolis. The venue’s alluring stand-out features are its circular, center stage and glass, mirror ceiling. I thought of the concept, generated the name, presented extensive marketing research, created three complete logo variations, manufactured a printed brand spirit book, incorporated a CSR campaign, and came to a final brand standards website. It is a complete branding project.